Mission of the AvidXchange Music Factory Rock 'N Run
The Mission of the AvidXchange Music Factory 5K Rock 'N Run/Walk event is to promote community health awareness, develop awareness with area businesses, connect Charlotte-Mecklenburg to the "New North End", and create a social and economic impact in the North End corridor.
The AvidXchange Music Factory 5K Rock 'N Run (Formerly NC Music Factory 5K Rock 'N Run) was founded from within a fragile community called Lockwood (comprised of Plymouth Avenue, Sylvania Avenue and Keswick Avenue). In the late 90's, the Lockwood community was on the edge of gentrification, overwhelmed by drugs and prostitution. The hope and determination of a few community members fueled their ability to believe in the model that "we could change, we could make a difference".